Twenty-five years developing leaders. One framework built from all of it. A mission to help professionals and entrepreneurs stop circling their calling — and finally move toward it with clarity and conviction.
The Certified Public Manager designation is awarded to fewer than a fraction of Nevada's senior professionals. It represents mastery of organizational leadership, team performance, and human development — not a weekend course, but a career of applied work validated at the state level.
"Most of the capable, driven professionals I've worked with aren't stuck because they lack skill or opportunity. They're stuck because the story they're telling about themselves hasn't caught up with where they're trying to go."
— Carl Latting, CPMCarl Latting didn't set out to become a coach. He set out to solve a problem he kept watching repeat itself — capable, talented, driven people who had everything it takes to build something significant, but kept hitting the same invisible wall.
Over more than two decades working inside Nevada's most demanding public and private sector environments — from government agencies to Fortune 100 organisations to entrepreneurial ventures — Carl watched pattern after pattern emerge. The most capable people in the room were often the ones most held back. Not by a lack of strategy or skills. By their thinking.
"I kept seeing the same thing — brilliant people, real vision, real capability — stopped cold by a story they were telling about themselves that someone else had written. That's the problem I built BLP Coaching to solve."
That observation became an obsession. And that obsession became the OptiMind Thinking Framework™ — a structured, evidence-based coaching methodology that works at the root of the problem, not the surface.
Before founding BLP Coaching, Carl spent decades in the trenches of leadership development. As a facilitator of Nevada's flagship CPM Program and the Ladders to Leadership Series, he sat across from hundreds of professionals — managers, directors, executives, and emerging leaders — and learned what actually moves the needle when it comes to human performance.
What he found was consistent: the professionals who transformed weren't the ones who got better tactics. They were the ones who shifted how they thought about themselves and what was possible for them. Identity always preceded results.
That insight — that sustainable transformation starts at the level of thinking and identity, not behavior — became the foundation of everything Carl now teaches inside the OptiMind Thinking Framework™.
The landscape that Carl's clients navigate today is different from anything that's come before. AI is reshaping industries. Roles are being restructured. The professionals who spent decades building expertise inside a particular function are watching that expertise be automated — and the question of "what's next?" has never felt more urgent.
But Carl's perspective on this season is not one of fear. It is one of opportunity — because the one thing AI cannot replicate is the Divine Network Architecture inside each professional. The specific combination of gifts, experiences, burdens, and wiring that makes each person's solution set unique. That's the asset. And that's exactly what BLP Coaching is built to help people identify, own, and deploy.
"Your job title won't save you in this season. Your thinking will. That's not a warning — it's the most hopeful thing I know how to say."
BLP Coaching — Best Life Practices — exists to help people scale. Not just their revenue or their career. Their thinking. Their identity. Their capacity to execute on the vision they were built to carry.
The tagline says it all: Scaling People. Scaling Profits. In that order. Because when the internal work is done right, the external results follow with a consistency that no amount of tactics can produce.
Carl coaches a maximum of 8 clients per cohort — not because of a lack of demand, but because the work requires his full presence. Every client gets Carl. Every week. For 8 weeks. That's not a volume model. It's a transformation model. And it's the only model Carl is willing to operate.
Every coaching engagement Carl leads is grounded in a set of non-negotiable principles that shape how the work gets done.
Behavioral change that doesn't address the identity driving the behavior is temporary. Carl always starts at the root — the thinking patterns and identity stories that produce everything else. The surface follows.
Positive thinking without evidence is decoration. Carl builds new thinking on a foundation of verifiable proof from your own life — moments, results, and patterns that make the new story undeniably true.
Eight clients per cohort. Every client gets Carl's full attention every week. This is a deliberate choice — not a limitation. Transformation requires depth, not scale. Carl will not compromise the quality of the work for the sake of throughput.
Comfort is not the goal. Alignment with your calling is. Carl's coaching is warm, direct, and at times uncomfortable — because the work of dismantling a limiting identity is not painless. It is, however, worth it.
A breakthrough insight without a daily reinforcement practice fades within 72 hours. Carl builds daily systems into every engagement — because transformation that doesn't compound every day doesn't last.
Carl operates from a faith-forward worldview — the belief that every professional has a calling placed in them before they were born, and that the work of coaching is helping them uncover and execute on it. This isn't theology. It's operational.
Carl's credentials are not just certifications. They are the accumulated evidence of a career spent in the rooms where real leadership development happens — at the organisational, team, and individual level.
A Fortune 100 HR Director promoted. A therapist who calls it CBT on steroids. An attorney whose entire practice trajectory shifted. A Division 1 coach who leads with greater intentionality.
After going through OptiMind training with Carl, my perspective on what was possible completely changed. I started thinking bigger, taking more initiative, and showing up with greater confidence in my role. Within a short time, I was promoted in my Fortune 100 organization. The coaching helped me remove mental limitations that I didn't even realize were holding me back.
"This mindset program is priceless! As a therapist I call it CBT on steroids. I give my stamp of approval on the content and method. The transformation in how you think will change how you show up in your family, your profession, and with yourself daily."
"The mindset training elevated how I think as both an attorney and a business owner. It improved my clarity, decisiveness, and ability to execute on opportunities aligned with the long-term vision of my practice."
"This training changed the way I think about challenges and what's possible. It sharpened my focus, strengthened my confidence, and helped me lead with greater intentionality. As a Division 1 coach, mindset is everything."
Go from overthinking your next move to having clarity on your calling and taking decisive action on it — even in uncertain times. Book a free Strategy Session or go straight to enrolment.
Limited to 8 clients per cohort · 30-day money-back guarantee · No pressure